Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators.
Expedia’s Senior Director of Localization Julio Neves shares how the travel giant tackles 200m words annually, and how his team and their partners combine expertise, automation, and technology to beat complexity.
E-commerce platform GetYourGuide localizes 30,000 tours and activities into 14 languages in real-time. An early adopter of adaptive machine translation, the company works closely with professional translators for much of its content, but prefers machine translation for customer reviews.
Study of over 500,000 user-generated reviews on TripAdvisor reveals stark contrasts in the relevance of ratings across different languages. French and Spanish agree the most; Chinese and Danish, not so much.
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