Airbnb human translated over 100 million words and processed millions more in user generated content in 2019. Exclusive interview with Salvo Giammarresi, Head of Localization at the home-rental giant.
Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators.
Expedia’s Senior Director of Localization Julio Neves shares how the travel giant tackles 200m words annually, and how his team and their partners combine expertise, automation, and technology to beat complexity.
Skyscanner's Senior Translation Executive Hristina Racheva and Senior Engineer Chris McCluskey share how the travel search site manages translation and localization workflows to offer travel information to over 60 million users in 30 languages.
A new CMO Council report found that 75% of marketers invest 10% or less of their budgets for localizing branded content, even as 63% are unsatisfied with their localization efforts.
A new survey by Hotels.com indicates that the availability of Chinese-language hotel websites and travel guides ranks among Chinese tourists’ top concerns. But still only a fraction of hotels got the message.
E-commerce platform GetYourGuide localizes 30,000 tours and activities into 14 languages in real-time. An early adopter of adaptive machine translation, the company works closely with professional translators for much of its content, but prefers machine translation for customer reviews.
Study of over 500,000 user-generated reviews on TripAdvisor reveals stark contrasts in the relevance of ratings across different languages. French and Spanish agree the most; Chinese and Danish, not so much.
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