Expedia’s Senior Director of Localization Julio Neves shares how the travel giant tackles 200m words annually, and how his team and their partners combine expertise, automation, and technology to beat complexity. Continue reading
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Skyscanner’s Senior Translation Executive Hristina Racheva and Senior Engineer Chris McCluskey share how the travel search site manages translation and localization workflows to offer travel information to over 60 million users in 30 languages. Continue reading
A new CMO Council report found that 75% of marketers invest 10% or less of their budgets for localizing branded content, even as 63% are unsatisfied with their localization efforts. Continue reading
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A new survey by Hotels.com indicates that the availability of Chinese-language hotel websites and travel guides ranks among Chinese tourists’ top concerns. But still only a fraction of hotels got the message. Continue reading
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