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Tag: travel

How Airbnb ‘Human Translated’ Over 100 Million Words in 2019

11 months ago

March 18, 2020

How Airbnb ‘Human Translated’ Over 100 Million Words in 2019

11 months ago
Features ·

by Marion Marking

On March 18, 2020

Airbnb human translated over 100 million words and processed millions more in user generated content in 2019. Exclusive interview with Salvo Giammarresi, Head of Localization at the home-rental giant. Continue reading

Why Guest Acquisition Platform SiteMinder Wants to Know Their Translators

2 years ago

February 8, 2019

Why Guest Acquisition Platform SiteMinder Wants to Know Their Translators

2 years ago
Features ·

by Marion Marking

On February 8, 2019

Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators. Continue reading

Expedia and the Art of Localizing 200 Million Words Per Year

3 years ago

September 18, 2017

Expedia and the Art of Localizing 200 Million Words Per Year

3 years ago
Features ·

by Gino Diño

On September 18, 2017

Expedia’s Senior Director of Localization Julio Neves shares how the travel giant tackles 200m words annually, and how his team and their partners combine expertise, automation, and technology to... Continue reading

Skyscanner’s Localization Challenge: 3 Million Words, 30 Languages, 600K Strings

4 years ago

August 1, 2017

Skyscanner’s Localization Challenge: 3 Million Words, 30 Languages, 600K Strings

4 years ago
Features ·

by Derek Walter

On August 1, 2017

Skyscanner's Senior Translation Executive Hristina Racheva and Senior Engineer Chris McCluskey share how the travel search site manages translation and localization workflows to offer travel... Continue reading

Majority of Marketers Unsatisfied with Localization But Fail to Prioritize It in Budget

4 years ago

July 25, 2017

Majority of Marketers Unsatisfied with Localization But Fail to Prioritize It in Budget

4 years ago
Demand Drivers ·

by Eden Estopace

On July 25, 2017

A new CMO Council report found that 75% of marketers invest 10% or less of their budgets for localizing branded content, even as 63% are unsatisfied with their localization efforts. Continue reading

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Chinese Tourists Demand Translations But Most Hotels Fail to Deliver

4 years ago

July 20, 2017

Chinese Tourists Demand Translations But Most Hotels Fail to Deliver

4 years ago
Demand Drivers ·

by Eden Estopace

On July 20, 2017

A new survey by Hotels.com indicates that the availability of Chinese-language hotel websites and travel guides ranks among Chinese tourists’ top concerns. But still only a fraction of hotels got... Continue reading

Machine Translation Is More Honest in Customer Reviews, Says GetYourGuide

4 years ago

May 19, 2017

Machine Translation Is More Honest in Customer Reviews, Says GetYourGuide

4 years ago
Features ·

by Marion Marking

On May 19, 2017

E-commerce platform GetYourGuide localizes 30,000 tours and activities into 14 languages in real-time. An early adopter of adaptive machine translation, the company works closely with... Continue reading

Why Translating Chinese User Reviews May Disappoint Danish Tourists

5 years ago

May 11, 2016

Why Translating Chinese User Reviews May Disappoint Danish Tourists

5 years ago
Academia ·

by Marion Marking

On May 11, 2016

Study of over 500,000 user-generated reviews on TripAdvisor reveals stark contrasts in the relevance of ratings across different languages. French and Spanish agree the most; Chinese and Danish,... Continue reading

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