PTW’s New CEO on How a Lost Opportunity Triggered a Corporate Transformation
Recently appointed Pole To Win CEO Deborah Kirkham on the impact of VR and AR on localization and how she restructured the company leadership. Continue reading
Tag: video games
Slator 2019 Game Localization Report
Figures, insights, case studies, and in-depth analysis of the large and growing game localization space from both sell-side and buy-side. Continue reading
Why Electronic Arts Localizes Using Freelance Translators ‘Wherever Possible‘
EA Senior Localization Director Michaela Bartelt-Krantz discussed the game giant’s supply chain, partnership strategies, and her vision of the future of game localization at the recent SlatorCon... Continue reading
When Western Games Go into China
China’s game market is huge already, even while its regulations are prohibiting free flow of games into the Chinese market. Continue reading
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Arrested for Translation: Japan Detains Five Chinese Nationals for Pirate Translation
From cease and desist notices to actual arrests—five Chinese nationals allegedly belonging to a large distributor of illegally Chinese-translated Japanese media have been detained by local police. Continue reading
How Gaming’s Lasting Boom is Fuelling Localization Demand
Growth in gaming continues unabated with mobile, PC, and console all driving demand for localization. Virtual and augmented reality gaming remains niche but is set to become increasingly... Continue reading
This ‘Super Lucky’ Translator Rarely Deals with Word Counts
Co-author of funny video game translations book Clyde Mandelin shares professional insight on the localization of Japanese media for Western audiences, why he mostly gets paid by project, and the... Continue reading
Is Augmented and Virtual Reality the Next Big Thing in Localization?
As the rise of virtual and augmented reality creates demand for new content, many game developers and localization service providers stake out their claims in this potentially huge new market. Continue reading
How This Engineer Went from Coding Software to Localizing PlayStation Games
Demand for translation and localization is growing at Sony Interactive Entertainment. Localization manager, Yasmin Vanya, discusses how her team works with 22 system languages to bring the... Continue reading
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Japanese Game Fans to Nintendo: We Want Translated, Not Localized Games
Nintendo’s new localization process is set to make it easier to sell more localized Japanese games to Western gamers. But some are pushing back, arguing that the localization has gone too far. Continue reading
Lionbridge Challenges Keywords Studios With Exequo Deal
Game localizer Exequo Group and its 65 staff to be integrated into Lionbridge Game Services. Lionbridge VP of Corporate Development says acquisition underscores support of new private equity... Continue reading
How Gameforge Kills Monsters in Many Languages
Head of Localization at German game publisher says they pass higher translation volumes onto freelancers to localize MMORPG (massively multiplayer online role-playing game) titles; sees VR... Continue reading
Keywords Studios’ Market Cap Blows Past USD 400m on 2016 Results
Shares in game localization and technical services provider Keywords Studios continue their relentless rise on the back of stronger-than-expected results. CEO says 2017 will see a continuation of... Continue reading
We Work With an Army of Translators, Says GameHouse Translation Manager
Casual game developer GameHouse moves away from sourcing translations through a language service provider to working directly with freelance translators on critical projects. Translation Manager... Continue reading
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