Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators. Continue reading
A mobile ads marketplace in a linguistically diverse region has introduced a chat-reply messaging system that would soon be available in other languages. Continue reading
A new CMO Council report found that 75% of marketers invest 10% or less of their budgets for localizing branded content, even as 63% are unsatisfied with their localization efforts. Continue reading
Democratic Congressman seeks to motivate Trump to restore Spanish-language WhiteHouse.gov by filing bill. Former congressional staffer says bill will never pass in a GOP Congress. Continue reading
NYC.gov to be available to its 45m unique annual visitors in six new languages translated by city staff and vendors; NYC Assistant Commissioner calls existing Google Translate fix a short-term... Continue reading
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