Cloudflare’s Head of Globalization, Claire Tsai, shares the cybersecurity company’s strategy for expanding to different markets; cautions against getting caught up in “vanity metrics.” Continue reading
Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators. Continue reading
A mobile ads marketplace in a linguistically diverse region has introduced a chat-reply messaging system that would soon be available in other languages. Continue reading
A new CMO Council report found that 75% of marketers invest 10% or less of their budgets for localizing branded content, even as 63% are unsatisfied with their localization efforts. Continue reading
Democratic Congressman seeks to motivate Trump to restore Spanish-language WhiteHouse.gov by filing bill. Former congressional staffer says bill will never pass in a GOP Congress. Continue reading
NYC.gov to be available to its 45m unique annual visitors in six new languages translated by city staff and vendors; NYC Assistant Commissioner calls existing Google Translate fix a short-term... Continue reading
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