In a transaction concluded in November 2019, Tarjama.com has acquired Captivate Arabia, an audio-visual translation and subtitling agency that has localized over 50,000 hours in the fields of entertainment and E-learning.
Originally founded in 2009, Captivate Arabia has operated from Jordan, offering a variety of services including subtitling & captioning; media content localization; translation; transcription; voiceover & dubbing and compliance editing.
Tarjama’s interest in acquiring Captivate Arabia is largely motivated by the subtitling agency’s positioning as a leading B2B media localization service provider that supports some of the biggest regional and global entertainment and VOD players.
The exact terms of the deal were undisclosed, however, Captivate Arabia’s CEO and media localization industry veteran, Sameh Hammouri will lead on Tarjama’s expanded subtitling capabilities.
With subtitling, translation and transcription already part of Tarjama’s offered services, this acquisition would seamlessly guarantee more enhanced services for the company’s current and prospective clients. Captivate Arabia has extensive expertise in the field of subtitling, captioning, and transcription, with a deep understanding of the region’s intricate nuances.
From a strategic perspective, the acquisition of Captivate Arabia will further reinforce Tarjama’s position and capacity in the audio-visual translation domain.
Nour Al Hassan, founder and CEO of Tarjama sees “great potential” in the many capabilities that Tarjama will acquire in the field of subtitling with this acquisition.
“We are positive that this acquisition will pave Tarjama’s path towards further success in the media localization space where the industry has been growing at an unprecedented pace.” – said Al Hassan.
With prospects for growth and success across multiple avenues and industries in the MENA region and beyond, Tarjama’s team is confident and excited for this new chapter.
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