Worchester-based AA Global Language Services was chosen by automobile manufacturer Toyota to be the official language services partner for the company’s motoring convention in Turkey. The language service provider was asked to provide simultaneous translation and interpreting services in seven languages inside and outside the conference.
The annual quality convention brings together hundreds of top delegates, executives, and senior management for a showcase of the Toyota Group’s latest improvements in quality. As it was a vertical-specific event, AA Global Language Services had to provide specialist interpreters familiar with the subject matter to facilitate effective communication for the participants. The company also provided interpretation equipment on-site. “Because everyone was working and living on the site we also had to provide services to help Toyota organise the social activities, so it was a great challenge but we were well equipped with our local knowledge and our experience in dealing with different business cultures,” said AA Global Chief Executive Kirk Akdemir.
The language service provider will also provide the same services for 2016’s event. “Toyota have already indicated they would like us to be in charge of organising the next year’s event which is good news in any language!” Akdemir said.