“[Larsson’s] experience from building Stillfront gives us valuable insight into how gaming companies scale, operate across multiple studios, and manage content-heavy businesses over time. For us, that industry knowledge, network, and operational perspective matter as much as the capital itself,” Albinsson said.
Gridly was spun out of Swedish localization company LocalizeDirect in 2020 to focus on multilingual game services, and that industry remains its largest customer vertical. The company is also seeing uptake of its platform beyond gaming.
“We increasingly work with companies in areas such as fintech, edtech, and B2B SaaS, where teams face many of the same challenges around multilingual content management, collaboration, and scaling across markets,” said Albinsson.
Reports on the fundraising said funds will be used to integrate agentic AI into the Gridly platform. Gridly believes content operations are a natural fit for agentic AI due to the high volume and repetitive nature of the work, and believes it has an advantage because of its structured data layer, which can serve as a foundation for AI to run on top of.
In an appearance on SlatorPod in March 2025, Albinsson said Gridly was built as an AI-first company and sees the big AI model developers as “100% an opportunity”, not a threat. The company wants to use AI to support content operations by reducing manual tasks, not replacing humans.
“The goal is not to replace localization professionals. It is to create a more effective partnership between AI, automation, and humans, enabling teams to move faster while maintaining visibility and control throughout the localization process.” — Anna Albinsson, CEO, Gridly
